The assignment as an internal retail architect was to develop a completely new retail concept for Gina Tricot in collaboration with an external design agency. The mission was to transform the shopping experience aligned with the new customer behavior in physical retail and digital development.
The result was a revolutionary new customer experience, based on the professional treatment of the unique spaces and customer flow. A concept that easily could be applied to different surfaces and premises. With a strong focus on materials and design language, sight lines, and architectural conditions, we created a brand-new unique shopping experience.
• Brand Book • Communication Concept • SoMe Strategy • Brand Development • Retail Strategy & Concept • Retail Design • Interior Design • Digital development
